The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

After over 850,000 fan votes and a year-long rebranding effort, the NHL’s Utah franchise has officially adopted the name Utah ...

After Smith Entertainment Group ran into trademark troubles with the potential “Utah Yeti” name, fans pivoted and adopted Mammoth as their No. 1 choice. And it showed in the polls. Among the ...

Mammoth was the fans’ clear favorite in the final round of voting, according to the team. The name -- deliberately singular, in an all-for-one spirit -- honors an animal that lived in Utah ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos ...

An initial list of 20 possible names was narrowed by fan vote last June to what the team announced as six finalists: Utah Blizzard, Utah Hockey Club (Utah HC), Utah Mammoth, Utah Outlaws ...

the Utah Mammoth! However, despite some neat branding and a cool hidden secret in their logo, some hockey fans are annoyed at the Mammoth's new name. Why? Well, it comes down to pluralization.

According to the team, Utah Mammoth is the product of four rounds of fan voting spanning more than 850,000 votes. The team’s official rallying cry and hashtag is #TusksUp.

The team will now move forward as the Utah Mammoth. The team also released the jersey idea for the new identity, giving fans a chance to take everything in. This comes after a long process where ...

Utah’s NHL team is now called the Mammoth. The team announced its new name, logos, jerseys and branding Wednesday morning, concluding a 13-month decision process that included a seemingly ...