The new Netflix show on Deion Sanders adds to the Colorado coach's exposure recently on Amazon Prime, Tubi, ESPN, Fox, CBS, ABC, Fox and YouTube.

Netflix announced it will air a three-part docuseries on University of Colorado head coach Deion Sanders called, what else: "Prime Time." Why it matters: Sanders is already one of the most talked-about figures in sports — and with the streaming giant diving deeper into athletes' lives for content,

Deion Sanders has served as the head coach of the Colorado Buffaloes since 2023. Throughout his two-year career coaching at Colorado, Sanders has led the Buffaloes to a combined 13-12 record.