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Discovery announced during Wednesday's Upfront presentations that its big streaming app, Max, will be rebranded once again.
Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
O nce upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...
Netflix co-CEO Ted Sarandos weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding.
A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...
HBO's decision to change the name of its streamer from HBO Max to Max, and then back to Max again two years later, has been ...