Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

Versant will replace “SpinCo” as the permanent brand name, and is intended to reflect “versatility, growth and innovation,” ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

On Tuesday, Comcast revealed that the name of its new spin-off company will be Versant. In a memo to staff provided to ADWEEK ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

Syfy and, of course, MSNBC. For lack of a better name, Comcast has so far dubbed the new entity “SpinCo,” and tasked company veteran Mark Lazarus with running it and ensuring the new entity does not ...

Comcast’s soon-to-be independent cable networks division has been named Versant, according to a staff memo ... Read More ...

There were many considerations for a suitable name,” CEO Mark Lazarus told staffers in a memo on Tuesday. “Our internal team of incredibly skilled and experienced brand marketers, designers ...