HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

We’re not quite there yet, but it sure feels imminent.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a ...

Warner Bros. Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used ...

Warner Bros. Discovery 正式宣布旗下串流平台 Max 将于今年夏天重新更名为 HBO Max ，恢复其 2020 年推出时的名称，仅两年前才从 HBO Max 改为 Max。此次更名是在 Max 于 2023 年去除「 HBO ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...