Growth Positioning Strategies provide a framework to help B2B marketers create responsive customer journeys that continuously ...

Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Brand loyalty tends to be correlated less with broad demographic segments—such as age or income—and more with product quality and relevant messaging, according to a recent report from StrongView. The ...

Generative AI is more than just the latest buzzword; it's a fundamental shift that's shaking up the world of SEO faster than you can say "ChatGPT." As marketers and advertisers scramble to keep up, ...

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet.

Explore how marketers are using AI to drive efficiency while maintaining the human creativity and emotional insight needed ...

Explore how B2B marketers can use the virtual sandwich method to maximize event success and extend attendee engagement beyond ...

Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...