DV360 adding Adelaide’s Attention Unit as an optimization signal could help wean buyers off bidding on ad inventory based on ...

AirBNB considers introducing ads; antitrust enforcement is about more than shrinking Big Tech; and broadcasters want more ...

Now that the dust has settled, TV upfront negotiations between marketers, agencies, networks and streamers are only just ...

AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation.

In March, OpenAI CEO Sam Altman told Ben Thompson of Stratechery that the company has no plans to pursue ad revenue, which he ...

There's a reason ad tech is no longer in a position to self regulate. Somewhere along the way, companies forgot to respect ...

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework ...

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday ...

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Let's do some ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

Music video network Vevo has brought on more than 15 new SSP and DSP partners to help manage its programmatic ad business.

During its presentation last year, Netflix announced plans to build its own bespoke ad tech platform to solve advertiser ...