Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Brand loyalty tends to be correlated less with broad demographic segments—such as age or income—and more with product quality and relevant messaging, according to a recent report from StrongView. The ...

Generative AI is more than just the latest buzzword; it's a fundamental shift that's shaking up the world of SEO faster than you can say "ChatGPT." As marketers and advertisers scramble to keep up, ...

A series of weekly videos shared on Facebook generated 15 new customers for you over the course of a month. Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet.

Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according to recent ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen. The ...

Rolex is the company with the best reputation among consumers worldwide, according to recent research from the Reputation Institute. The report was based on data from more than 170,000 ratings of ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

Explore how marketers are using AI to drive efficiency while maintaining the human creativity and emotional insight needed ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

SEO - What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...