Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

Charter Communications has offered to acquire Cox Communications, a $34.5 billion merger that would combine two of the top ...

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Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

How much motivation does a company founder need to make their company a success? In the case of Chime, a fintech firm whose ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

With this change, Warner Bros. Discovery wants to show customers that it can "drive the service forward and amplify uniqueness" from what it can offer on its streaming experiences, with HBO Max taking ...