The NHL's newest team, the Utah Mammoth has officially launched their first collection of licensed NHL merchandise just one ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

Minutes after Utah Mammoth was announced as the brand identity for Utah’s NHL team, a handful of the team’s most loyal fans received a direct message: “We want to invite you to get closer to the ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...