King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content ...

Spinny has launched a nationwide campaign titled 'God Promise' during the ongoing IPL season, featuring cricket legend and ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy ...

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.