This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content ...

While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati managing director and co-founder.

JioStar has launched JioStarverse, a data-led influencer marketing platform for brands and agencies. With a pool of over 500 registered influencers and content creators across genres, it promises to ...