资讯

Marketing Week6 小时
‘Deeper than little sprinkles of influence’: Are creators embracing ...
In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...
Marketing Week22 小时
Marketing budgets, GenAI sustainability, streaming time: 5 interesting stats to start the week
The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...
Marketing Week6 小时
PG Tips on bringing ‘much-needed consistency’ to the brand to drive long-term growth
PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.