In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

The CEO of Coty has become the latest chief executive to cite influencers as a means to boost performance. Speaking this week ...

Despite falling sales, the beauty giant believes social media advocacy - combined with new forays on Amazon and TikTok Shop - ...