Part of its ongoing push beyond overnight stays, Airbnb has launched services, experiences and a new app to give users the ...

Financial Times. With an experienced background in the media industry, particularly in digital transformation and ...

Benazir has 20 years of FMCG experience on some of Britain’s biggest and most loved household brands, including Cadbury, Dairylea and McVitie’s. After a 17-year career at Mondelez across brand equity, ...

At times it can feel like proving ROI stretches beyond metrics to a question of professional credibility. Marketers have the ...

In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

Brands are largely not currently recorded as assets on the balance sheet of businesses, meaning marketing spend gets expensed ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Brands are largely not currently recorded as assets on businesses’ balance sheets, meaning marketing spend gets expensed immediately, not over time. We get the view from finance leaders and marketers ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...