资讯

US cable giants Charter and Cox pursue $34.5 billion merger
Charter Communications has offered to acquire Cox Communications, a $34.5 billion merger that would combine two of the top ...
Hypebeast22 小时
Warner Bros. Discovery 正式宣布旗下串流平台 Max 将重新更名为「HBO Max」
Warner Bros. Discovery 正式宣布旗下串流平台 Max 将于今年夏天重新更名为 HBO Max ，恢复其 2020 年推出时的名称，仅两年前才从 HBO Max 改为 Max。此次更名是在 Max 于 2023 年去除「 HBO ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
WUNC22 小时
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
WUNC22 小时
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...