In the first of our new Influencers Explored series, we explore the “long journey” to professionalisation and how creators ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

Brands are largely not currently recorded as assets on businesses’ balance sheets, meaning marketing spend gets expensed immediately, not over time. We get the view from finance leaders and marketers ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Just as great pizza chefs focus on the quality of their cheese and tomatoes, the marketing funnel can be more useful if it’s ...

In an era where data and technology are changing at an incredible pace, it’s easy to lose sight of the human element in marketing. Yet, as Jaywing’s latest guide, “More Than Marketing,” powerfully ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Coty’s CEO becoming the latest boss to identify the value of influencers to the ...

Not exactly what you want to hear at 11:45am on Christmas Day, but that’s exactly what happened in the Holland household. My son managed to punch through his bedroom’s widescreen TV within an hour of ...